artwork and images

Corporate Identity and Standards
Compliance with the wowgreen corporate identity and standards is essential to protect our brand imagery and trademarks. It important that you use only approved logos, typefaces, formats when developing any external communication. Strict enforcement of all marks must be imposed to provide a strong identity and image. Please review the instructions to ensure proper utilization of our graphic standards.

Brand Icons wowgreen corporate logo Any use of this logo by wowgreen Independent Distributors online, in print or in any other fashion is strictly prohibited.

wowgreen Independent Distributor logo The wowgreen Independent Distributor logo is the preferred and only choice. In all cases, a wowgreen Independent Distributer should only use "wowgreen Independent Distributor" logo.

Brand Format
The company name, wowgreen, must be formatted as all lowercase and being one word at all times. Use of this formatting must be maintained to ensure brand identity among all Independent Distributors, corporate and the general public.

Secondary Trademarks
This secondary trademark to reinforce the green initiative has been provided with a strategic communication emphasis … “For a Safe Green Clean”.



The other secondary trademark reinforces are mission statement while utilizing the typeface “Trade Gothic LTStd-Extended”.

Font Palette
Both logos have been trademarked to protect our brand equity. No alterations in typography or color palette are permitted. When utilizing these logos you must adhere to our strict graphic guidelines. The approved typeface that is utilized in the logo is “Trade Gothic LTStd-Extended”.

Logo & Headline Fonts:

• The primary communication of type fonts for all headline copy is consistent with our logo typography. This font, “Trade Gothic LTStd Extended”, has been selected for ease of legibility and consistency. This font can be purchased at www.myfonts.com for $29.00



Body Copy Fonts:

• All body copy must utilize the font “Adobe Garamond Pro-Regular”, this typeface provides an upscale image due to the serif detail. It complements our headline and logo typography. This font can be purchased at www.fonts.com for $35.00

Color Palette
The wowgreen color palette plays a vital role in branded communications. Consistent branding requires that we limit the color palette and match our selected colors. Our two shades of green have been selected to be the heart of our color palette. Every full color advertisement should strive to match our selected core colors. Though the Pantone Matching System, we have these selected exact colors:

PMS 376 CMYK  C=50, M=0, Y=100, K=0 RGB  R=140, G=198, B=63 •

PMS 385 CMYK  C=3, M=0, Y=100, K=58 RGB  R=129, G=124, B=0

Adherence Policy
All wowgreen Independent Distributors must follow our corporate identity policies illustrated in this document. Strict adherence to these policies is essential and must be done so to protect our corporate identity. We have posted ad-templates under the Tools/Marketing section of the Business Suite online for your personal wowgreen Independent Distributor advertising purposes. Any major or even slight change in color, font or logo is strictly prohibited for the protection of the company and its corporate identity. Any variations in color, font or logo must be approved by our corporate marketing department for any use. Following these guidelines is necessary to protect all parties involved with wowgreen and too further develop strong relationships.